We certainly don’t do this regularly, anyway as of late we facilitated an event along with a watch brand. The brand being referred to was A. Lange & Söhne, which is as I would like to think among the most beautiful brands on the planet. The location for the event was the Louman historical center, which showcases the world’s largest automotive assortment in private belonging. A great match! Here’s a recap of a memorable evening.
I surmise I don’t have to explain a lot about the German watch brand A. Lange & Söhne, nonetheless, I will momentarily say a couple of words about this magnificent brand. On the off chance that you feel I’m utilizing a ton of superlatives, you’re correct, because this brand merits nothing less. After a not very great period (World War II, and the resulting occupation by the Sovjet Union until 1990) the Company skiped back with unparalleled strength and force. At the finish of 1990 Walter Lange and Günter Blumlein (supervisor of IWC and Jaeger-LeCoultre at the time; a long time before Richemont dominated) officially established the company and by 1994 they presented four watches, each with its own development, and each of them shaping the basis of a full assortment. How great is that? Indeed, on the off chance that you realize that even today (with all the digital assistance, 3-D printing of models, and so on) it takes approx. five years for a watch company to create a totally new watch including another caliber. Go figure…
Twenty-three years after the launch of their first assortment, this brand has all the properties to be equals with the three brands (Patek Philippe, Vacheron Constantin and Audemars Piguet) that are regularly alluded to as the Holy Trinity. So maybe it’s an ideal opportunity to extend this “trinity” a piece and call it the Fabulous Foursome? Jokes aside, the degree of completing, the unadulterated watchmaking ability and the spectacular complications are certainly on par, if not above, with the highest point of the watch business. And that in just 23 years time! Superlatives are deservedly in place when talking about A. Lange & Söhne.
We welcomed 20 gatherers, as we wanted to keep it small and informal. For experts just so to say. We settled on no seated dinner because that would just cost precious time, that could some way or another be spent on handling those dazzling watches. After an informal welcome, the visitors got a guided visit through the features of the exhibition hall. Enough to have all of them excited about the exhibition hall’s assortment, which is really spectacular (maybe you recall that we once did a photoshoot with the Lange 1 Timezone inside the Louman gallery, or that time I had the opportunity to act like James Bond in the actual car that was utilized in Goldfinger?)
After the visit Anthony de Haas, the brand’s head of item improvement, explained to the visitors more about the brand’s set of experiences, the advancements all through the past 23 years, and obviously their approach to very good quality watchmaking. A little detail for instance, is that each part, regardless of whether it be a small screw, or pinion, or wheel, in a Saxonia Thin 37mm (the brand’s entrance level watch that starts around €15.000 Euro) is done to the exact same (extremely exclusive requirements) as parts in their Grand Complication that has a sticker price of 1,9 million (restricted to 6 pieces and sold out inside seven days.) Not many brands, and certainly not large brands, convey such degree of quality. For gatherer’s it’s a proof of quality, and obviously a sheer feast for the eye.
After the discourse, everybody hurried over to the table with watches to draw a nearer look, attempt them on their wrists and admire the developments. Also present was Max, one of the brand’s top watchmakers (working in the complicated watches department), with a watchmaking seat and he explained all the low down of the developments. That became a genuine interactive part, as many of the visitors had unmistakable and technical inquiries. Calibers being assembled, disassembled and questions were answered regularly with the exact parts being appeared to the individual asking an inquiry to give the most ideal explanation.
Altogether we appreciated a great night in which 20 visitors, Max, Anthony and I, shared the passion for fine watchmaking (and cars.) Thanks to everybody required for making tonight into a memorable one!
More information about the A. Lange & Söhne assortment can be found here: www.alange-soehne.com/en/watches/