RJ Watches – beforehand RJ Romain Jérôme – has never been old style, customary or conventional. Regardless of whether the watches or the communication technique, things have consistently been “out of the box”. For longer than a year, the brand has another CEO just as another name and, true to form, new watches. Today, we talk with Marco Tedeschi, CEO of RJ Watches, about this change and what the brand will uncover in the coming months.
What is your first horological memory?
I invested my free energy in my father’s store in Geneva during my youth, wondering about the watches and how they functioned. That’s where I likely got the watchmaking bug (laughter)… watchmaking is an enthusiasm in the Tedeschi family!
What carried you to RJ?
RJ is a brand that truly stands apart from the group and one that I have followed intently for quite a while after it grabbed my attention. Regardless of being a youthful brand, it has a solid character and particularly unmistakable plans. Being welcome to head the company was a chance I just couldn’t refuse.
The 2018 Basel Watch Week was a defining moment for the brand. Would you be able to disclose to us more about the “Just Raw” concept?
We have given RJ a more contemporary character. Our visual appearance and retail conditions have been entirely modified to clear a path for a cleaner and cleaner stylish, while as yet remaining particularly RJ. The way we communicate is likewise changing by becoming more conversational. At last, this change has been managed without selling out our legacy. lt’s an issue of advancement as opposed to a break from our post.
Why rename the brand?
As the brand has begun another section, the name expected to mirror that. Going from Romain Jerome to RJ is a move that typifies the new course for the brand: sleeker, more unique and more contemporary. That being said, the RJ initials have consistently been there and the lawful substance stays as could be, RJ Watches SA.
What are the greatest chances and difficulties for RJ?
At the beginning of this new time, there is a wide scope of various freedoms across the business. Maybe the greatest of which is the turn of events and dispatch of ARRAW, our first lasting assortment and furthermore the first ever for the two people. This dispatch is empowering us as a brand to investigate already unknown territory.
As part of this new powerful, we have aIso responded to the call of further improving our models in a few key manners. Another way to deal with ergonomics guarantees a considerably more comfortable feel; the materials chose (SN+ as opposed to SN gold, titanium rather than steel and clay supplanting dark PVD) add a lovely and more material feel; while the ease of use of our watches has been additionally improved with the presentation of compatible lashes. We commit impressive exertion to serving our customers and we have each expectation that this assortment will empower us to immovably exhibit our watchmaking aptitude and set up our reputation.
In terms of advertising, we need to connect more with our clients, particularly through web-based media, where we are now incredibly dynamic. As far as we might be concerned, as a young brand with an especially very much associated client base, advanced communication lies at the core of our procedure and our site has as of late been totally redone as a consequence.
When it comes to dispersion, we are additionally working effectively on improving our organization through opening new retail locations, both customary and inventive. Taking everything into account, there is obviously potential for outstanding development. This is a continuous task, however we need to do things any other way, by including nearby accomplices instead of competing with them. This improvement will comprise a few phases and different declarations will continue in due course.
What are your needs to build up the brand?
Our principle need is to build up our own developments, so we are presently recruiting new faculty represent considerable authority in the production of new types. In May, we made our own Manufacture, the RJ Forge. We will likely present the main RJ development at the following SIHH.
We need to incorporate our skill to guarantee full control of our innovativeness. This coordination will likewise empower us to verticalise our creation and to start making the parts needed for future RJ watches. ln certainty, we’ve as of now started making ARRAW chronograph cases at RJ Forge.
If there were just a single RJ Watch?
Like with my youngsters, one couldn’t conceivably pick only one (laughter)!