Brand ambassadors aren’t new. Thirty years prior, TAG Heuer previously had several of them as a component of the brand’s advertising strategy. One was, nonetheless, more significant than others: a genuine symbol named Ayrton Senna. He is the one that made TAG Heuer cool once more, harking back to the 1980s and 1990s, by wearing an in fact not-so-discreet, steel and gold, Analog-Digital TAG Heuer S/el. Yet, around then, it was the watch to have for F1 fans. Times have changed, Senna is a distant memory and the design of watches has changed as well (for preferred more over for worse) yet TAG still relies on Ayrton’s air to make F1-arranged timepieces – and the as of late introduced Carrera Senna Editions with Heuer 02 and Heuer 02T Tourbillon movements still hold the cool factor of “Magic Senna”.
These new TAG Heuer Carrera Senna Editions aren’t the first present day iterations of Senna-marked pieces. In 2015 as of now , the brand once again introduced the watches with an enormous red “S” in Carrera cases and the extremely cool Link bracelet (with twofold S links), however with a more discreet and more present day taste than the original TAG Heuer S/el (Sports and Elegance) worn by Ayrton. Be that as it may, these were somewhat standard versions furnished with Caliber 16 (a Valjoux 7750) and a déja-vu design. The new versions that TAG Heuer introduces today are on the other more appealing side with regards to the mechanics.
For the new TAG Heuer Carrera Senna Editions, the brand unveils two watches. One is based on the Carrera Heuer 02 and different features the complex (yet very accessible) Caliber Heuer 02T, a combination of tourbillon and chronograph.
The TAG Heuer Carrera Heuer 02 Senna Edition
The first watch presented by TAG is based on the cutting edge, super sporty and measured Carrera case. Nonetheless, there are numerous differences on this watch, compared to the normal Heuer 02 we’ve shown you recently. Surely, the focal piece of the watch feels recognizable, with its 43mm steel holder, its contrasting dark earthenware bezel and its general specialized look.
Yet, in the event that you look carefully, you’ll notice that the lugs are entirely extraordinary – shorter and considerably more adjusted than what you’ll find on other Carrera watches . Also, to be consistent with the Senna topic, the bracelet relies on the notable twofold S shape or the so-called Link bracelet. Soft, super comfortable, it drastically changes the style of the watch.
The TAG Heuer Carrera Heuer 02 Senna Edition retains the style of other present day Carreras with regards to its openworked, specialized looking dial. On this edition, the primary plate is emptied with a realistic example and plated in dull dark – another distinction with the normal Heuer 02 , which features an alternate example for the base plate. Huge applied Arabic numerals, dark sub-counters, intense hands and numerous red accents complete this dashing inspired watch.
The other significant update concerns the development, as this watch is outfitted with the Caliber Heuer 02. In the coming months, this development will supplant the Caliber Heuer 01 (itself based on the Seiko-inferred type 1887, with its 6-9-12 design). The 02 is entirely made in-house by TAG Heuer and benefits from its incorporated engineering with section wheel, vertical grasp, 75-hour power reserve and a visually more adjusted 3-6-9 format. The development is visible through the sapphire caseback with a huge, red Senna logo transferred.
The TAG Heuer Carrera Heuer 02 Senna Edition is currently accessible at retailers and on tagheuer.com , at a cost of CHF 5,800.
Specs: 43mm measurement – brushed steel case, water-resistant to 100m – dark artistic bezel – Caliber Heuer 02, coordinated chronograph, 4Hz recurrence, 75h force reserve – sapphire crystal front and back – stainless steel Link bracelet – ref. CBG2013.BA0657
The TAG Heuer Carrera Heuer 02T Tourbillon Senna Edition
The second watch is based on TAG Heuer’s flagship watch, the tourbillon/chronograph/chronometer Heuer 02T – perhaps the most accessible tourbillon watch accessible available, however not the least interesting all things considered. Here, changes compared to different editions of the Carrera Heuer 02T are more restricted, with differences just in the materials and colors. The metallic Link bracelet isn’t part of this watch.
Once once more, the 45mm precise Carrera case is sent however made of dark covered sandblasted steel, with a matte dark fired bezel. It is delivered on a dark elastic strap with dark calfskin inserts and red stitchings. The fundamental differences are to be seen on the dial, with the Senna S logo applied in the 12-hour counter at 9 o’clock, a Senna logo on the bezel and several red accents everywhere on the watch.
Inside the case is a complex development, the Heuer 02T. As demonstrated by its name, it is based on the 02 development seen on the other Senna edition, however managed by a tourbillon – visible on the dial side, instead of the small seconds sub-dial. An extraordinariness in its type, this development isn’t just accessible however it is the solitary COSC-ensured tourbillon-chronograph now available. Very surprising for a watch valued around 20K… Certainly, the finishing remains industrial yet precision is on par.
The TAG Heuer Carrera Heuer 02T Tourbillon Senna Edition is presently accessible at selected retailers and evaluated at CHF 20,400. More details on tagheuer.com .
Specs: 45mm width – black-covered sandblasted steel case, water-resistant to 100m – matte dark ceramic bezel – Caliber Heuer 02T, incorporated tourbillon-chronograph, chronometer affirmed, 4Hz recurrence, 65h force reserve – sapphire crystal front and back – elastic/cowhide strap with collapsing clasp – ref. CAR5A91.FT6162